Labubu madness: why the creepy-cute POP MART toy has everyone hooked

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Exciting Macaron Labubu Exciting Macaron

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Have A Seat Labubu Have A Seat

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Big Into Energy Labubu Big Into Energy

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Already have a Labubu? You can get adorable outfits for it here.

Labubu Madness — Collector’s Guide

If you’ve spent more than five minutes scrolling on TikTok or Instagram lately, you’ve probably met Labubu – that wide-eyed, pointy-eared creature that somehow manages to look both adorable and slightly possessed. Love it or fear it, Labubu has officially taken over the collectible world… and your social feed.

So, what (or who) is Labubu?

Labubu is part of The Monsters series by POP MART, a designer toy brand that has mastered the art of feeding our addiction to all things cute-yet-weird. Picture this: a bunny’s floppy charm, a gremlin’s chaotic energy, and a vivid, slightly surreal fever dream rolled into one. That’s Labubu.

With an oversized, mischievous grin stretching ear to ear, eyes swirled in cotton-candy colors that seem to follow you around the room, and a soft, fuzzy body that begs to be touched, Labubu is a walking contradiction. It whispers “hug me” with its plushy texture, yet somewhere deep in that grin you can almost hear “but maybe hide me before midnight”.

The colors are part of the magic – pastel pinks, dreamy blues, electric yellows – each figure is like a living mood board that brightens a shelf, a desk, or even your car dashboard.

Originally launched as part of a limited-edition blind box series, Labubu quickly escaped the toy aisle and marched straight into the hearts (and display cabinets) of adult collectors worldwide. Every figure comes with its own twist of personality – Pirate Labubu with a cheeky wink, Mermaid Labubu shimmering in seafoam greens, Astronaut Labubu ready to conquer a tiny, candy-colored universe.

And yes, the hunt is real. People trade, swap, and stalk release dates with the same intensity as Pokémon trainers. Some display them like art, others carry them as keychains, and the bold ones even take them traveling for Instagram photo shoots. Owning a Labubu isn’t just about having a toy – it’s about being part of a slightly eccentric, pastel-tinted world where weird is wonderful.

Why is everyone obsessed?

Limited drops: POP MART plays hard to get. If you see one you like, you either buy it now or pay triple on resale later.

Nostalgia + weird factor: Labubu taps into that childhood love of plush toys, but with a bizarre twist that makes it Instagrammable.

FOMO marketing: there’s always a “rare” version in the blind box. Collectors live for that thrill of unboxing the one.

Popular Labubu Variants

Pastel Pink (Lychee Berry)

Strawberry-milk soft and unapologetically kawaii — pure collector’s sweetness.

Series: V1 — Exciting Macaron

Have A Seat — Hehe

Cheeky sitting pose from the second series, instantly meme-worthy.

Series: V2 — Have A Seat

Big Into Energy — Love

Bright tie-dye design full of positivity — one of the most iconic figures.

Series: V3 — Big Into Energy

Chestnut Cocoa (Secret Macaron)

Rich chocolate brown and mysterious — the plush diamond of the first set.

Series: V1 — Exciting Macaron (Secret)

ID (Secret Big Into Energy)

Dark, sleek, with rainbow eyes and teeth — minimalist meets electric energy.

Series: V3 — Big Into Energy (Secret)

These five variants are among the most cherished by collectors — they capture Labubu’s playful, creepy-cute essence across the three main series.

The Blind Box Experience

Opening a Labubu blind box is basically adult gambling without the casino. You pay for a sealed box, you pray for your favorite design, and you either scream with joy or dramatically Google “how to trade collectibles without getting scammed.”

Are Labubu toys just for kids?

Nope. In fact, most hardcore collectors are adults. These figures are more like art pieces than regular toys – they live on shelves, in display cases, and in the hearts of people who said they’d “only buy one” (and now own twelve).

Where to get them (before they disappear)

You can find official Labubu figures:

On Amazon: skip the blind box drama and pick the one you want.
In POP MART stores: if you’re lucky enough to live near one.
On collector resell sites: but be prepared to sell a kidney.

💡 Pro tip: If you’re shopping online, buy from official listings to avoid knockoffs. Your Labubu deserves a happy home, not a dodgy paint job.

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Labubu Collector’s Guide — V1, V2, V3

Labubu Collector’s Guide

Labubu, the creepy-cute icon from Pop Mart’s The Monsters, has taken over the world of collectibles. This guide covers all three major series so far.

Jump to Collections

Main Collections

From the sweet pastels of Exciting Macaron to the seated calm of Have A Seat and the technicolor burst of Big Into Energy — each Labubu series tells its own story.