Labubu V1 (Exciting Macaron) Collector’s Guide | Pop Mart Lineup & Rare Secrets

Labubu V1 — Exciting Macaron Collector’s Guide

Labubu V1: Exciting Macaron Collector’s Guide

This is where the Labubu story feels like dessert. Soft colors, shiny eyes, and that tiny grin that makes you think “just one more box.” V1 is the first pendant series that pulled so many of us in, and it still feels cozy and new at the same time.

V1 — Exciting Macaron Labubu V1 Exciting Macaron hero image
Get it on Amazon

What Makes V1 Feel Special

V1 arrived in October 2023 as a blind-box pendant set, and it felt instantly familiar. Each figure pairs a plush body with a glossy vinyl face, so the texture is soft, the look is crisp, and the expression is unmistakably Labubu.

People call it “Macaron” for a reason. The palette is gentle, the tones are creamy, and the flavors read like a candy shelf you grew up wishing for. It is cute in a way that sneaks up on you, and then it is suddenly a habit.

Meet The Flavors

There are six base variants in the set. Each one keeps the same Labubu silhouette, but the colors and little details give it a mood. You do not need to choose a favorite right now. They will each take turns being your favorite anyway.

Soy Milk Green Grape Lychee Berry Sea Salt Coconut Sesame Bean Toffee
Labubu V1 group pastel variants

The Secret Everyone Whispers About

There is one secret figure in V1 called Chestnut Cocoa. The odds are usually cited as 1 in 72 boxes, which is exactly the kind of number that turns a cute hobby into a small adventure. If you pull it, the room goes quiet for a second and then someone says “no way.”

Secret — Chestnut Cocoa Labubu V1 Chestnut Cocoa secret

How It Is Built

The body is plush and soft to the touch. The face plate is vinyl with those high-gloss eyes and the little toothy smile. The head, arms and legs move, so posing is easy, and the gold-tone carabiner makes it ready to clip and go. It is simple in the nicest way.

Launch: October 2023 • Size: 7.6 × 16.5 × 6.3 cm • Materials: Plush body, vinyl face, gold carabiner

If You Want One Today

You can browse current listings and see what is actually in stock. Prices move with hype and availability, but there is usually a way to find your flavor.

Get it on Amazon
Built with a pastel heart for collectors who like their monsters sweet. All images belong to their respective owners; Amazon affiliate link included.

Explore The Next Chapters

Once V1 made everyone fall in love, Pop Mart didn’t stop. The story kept going, and each new series added its own mood. If V1 was pastel candy, then V2 and V3 were the sequel albums you didn’t know you needed.

V2 — Have A Seat

Released in July 2024, V2 brought Labubu into a calmer, seated pose. Each figure had a name like Hehe, Dada, Sisi, Baba, Ququ… plus a hidden DuoDuo. The expressions are quirky, sometimes tired, sometimes cheeky, and always very human. Collectors started trading them like crazy: “Got three Hehe, will swap for a Dada.”

Labubu V2 Have A Seat collection
Read the V2 article

V3 — Big Into Energy

By April 2025, the mood shifted again. V3 exploded in color, with tie-dye vibes and names like Love, Happiness, Loyalty, Serenity, Hope, and Luck. They felt more like mood charms than toys, with a shimmering secret variant hidden in the mix. V3 is where Labubu truly went cosmic.

Labubu V3 Big Into Energy lineup
Read the V3 article

Each series feels different, but together they tell one story: Labubu never sits still for long. If V1 hooked you, V2 and V3 will make sure you stay.