Release date: April 25, 2025

Labubu The Monsters: Big Into Energy Series — The Monster You Never Knew You Needed

There are toys you buy. And then there are toys that take over your life. Labubu is the second kind.

Back in 2015, artist Kasing Lung sketched a “too-weird-to-be-cute, too-cute-to-be-scary” creature. Fast-forward to today, and Pop Mart’s Labubu The Monsters: Big Into Energy Series has people lining up in the rain, fighting for a chance to unbox these plush–vinyl hybrids.

Why? Because Labubu isn’t just a toy. It’s a feeling. That mix of mischievous grin, oversized ears, tie-dye colors, and one little tooth that somehow makes it irresistible.

Big Into Energy

Meet the Labubu The Monsters: Big Into Energy Series collection

Each figure stands about 17 cm tall, with shimmering gradient eyes, soft fur, colorful tie-dye vinyl, and even painted claws. They come as six different moods:

Why People Are Obsessed

Sydney fans literally camp outside stores just to grab them. Collectors trade them like rare jewels. And the resale prices skyrocket, because the supply never meets the demand.

But the best part? You don’t need to camp in the rain. You can click once and get your Labubu shipped straight from Amazon.

The Labubu Look

Here’s what makes Labubu instantly recognizable:

Smooth velvety face with a cheeky grin, huge glossy eyes that sparkle with mischief, tall rabbit-like ears usually with two-tone coloring, and tiny little fangs peeking out that give the perfect “cute but dangerous” vibe.

Why You’ll Regret Not Getting One

Think of all the moments you’ve said “I should’ve bought it when I had the chance.” Labubu is one of those things. With the secret edition odds stacked against you, the longer you wait, the harder it’ll be to catch up.

So yes, you could scroll past this. But if you do, prepare to watch the internet fill with Labubu selfies and resale listings for triple the price.