There are toys you buy. And then there are toys that take over your life. Labubu is the second kind.
Back in 2015, artist Kasing Lung sketched a “too-weird-to-be-cute, too-cute-to-be-scary” creature. Fast-forward to today, and Pop Mart’s The Monsters: Big Into Energy series (aka Labubu v3) has people lining up in the rain, fighting for a chance to unbox these plush–vinyl hybrids.
Why? Because Labubu isn’t just a toy. It’s a feeling. That mix of mischievous grin, oversized ears, tie-dye colors, and one little tooth that somehow makes it irresistible.
Each v3 stands about 17 cm tall, with shimmering gradient eyes, soft fur, colorful tie-dye vinyl, and even painted claws. They come as six different moods:
Sydney fans literally camp outside stores just to grab them. Collectors trade them like rare jewels. And the resale prices skyrocket, because the supply never meets the demand.
But the best part? You don’t need to camp in the rain. You can click once and get your Labubu shipped straight from Amazon.
Get your Labubu v3 nowHere’s what makes Labubu instantly recognizable:
Smooth velvety face with a cheeky grin, huge glossy eyes that sparkle with mischief, tall rabbit-like ears usually with two-tone coloring, and tiny little fangs peeking out that give the perfect “cute but dangerous” vibe.
Think of all the moments you’ve said “I should’ve bought it when I had the chance.” Labubu is one of those things. With the secret edition odds stacked against you, the longer you wait, the harder it’ll be to catch up.
So yes, you could scroll past this. But if you do, prepare to watch the internet fill with Labubu selfies and resale listings for triple the price.
Grab your Labubu v3 todayThe Labubu story gets richer when you see the evolution. V1 started it with macaron sweetness, and V2 brought the seated expressions and quirky moods. Together they show how fast the Monsters world grew.